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¡Cuida a tus clientes!

Whether you work for a large or small company, every dollar spent on marketing should count. That means utilizing what is readily available and using the right tools to be productive.

In 2010, Telaeris started using a marketing automation tool called Infusionsoft which we talked about en este post. Our goal with Infusionsoft was simple at the time. Turn website visitors into customers. The formula was straightforward. Provide useful content to the email inboxes of our potential customers on a regular basis. In this way we were “nurturing” our customers, so when a genuine need arises, our company and products would be top-of-mind.

Embudo de marketing
Flujo perfecto del cliente

And it worked. One of our favorite stories was when a customer called to order our Programa de inventario de XPressTools. He raved about the e-mails he received from our employee “Liz” and recommended we give her a raise. The funny thing was “Liz” had left the company some months earlier, but this customer was still on her campaign. It was so well done, that he was unaware that it was from the system. The power of the consistent followup was clear and powerful.

But our goal for Infusionsoft was automatización de marketing - No solo el correo electrónico de crianza. Asistimos a la Conferencia de infusionesoft ICON and engaged with one of their paid experts for 6 months. We had committed significantly to the goal of being able to automate our marketing processes. While we received some useful information, neither paid the dividends we needed.

Además, la plataforma Infusionsoft tenía una serie de puntos dolorosos reales:

  1. Complicated – new users need significant help to get started.
  2. Caro - incluso para el sistema básico.
  3. Características - disponible solo a un costo extra.
  4. Integration – available from paid partners.
  5. Advice – required paid “experts”.
  6. Servicio al cliente - lento o inexistente.

And even the parts that did work for us caused problems, such as when we needed to set up an email campaign for a trade show. Instead of our team focusing to create great content and marketing collateral, they would waste significant time fighting the vagaries of Infusionsoft.

A finales de 2015, recibimos un correo electrónico con un video pulido.

We liked the video form so much that we stole their approach to create our reuniendo video. Su comercialización impulsó nuestra comercialización, siendo la imitación la forma más sincera de adulación.

But their message was also timely. After not receiving answers to our support requests multiple times from Infusionsoft, we realized we needed to

Logo de goteo

try something else. We enrolled in Drip’s free three week trial and here is what we found:

  1. No hay tarifas de instalación.
  2. Importando contactos en Goteo Fue rápido y sin dolor.
  3. No se necesitaron asesores formativos ni remunerados.
  4. Respuestas rápidas de su equipo de atención al cliente.
  5. Funciones de API web remota fáciles.
  6. Buenos cuadros de mando.
  7. Menos de la mitad de lo que habíamos estado pagando por Infusionsoft.

Within 1 week we moved all of our campaigns to the Drip platform and migrated all of our web forms into our website running on WordPress. As an unexpected bonus, we found that we were able to import our customer lists into Drip for broadcast purposes, allowing us to send out our newsletter at no additional cost. This allows us to keep our MailChimp account with a smaller total list count, allowing us to drop a payment tier with them as well.

So is Drip for you? Maybe.

El goteo es una gran herramienta enfocada para la crianza del cliente.

No está construido como un CRM (¡Usamos el nuestro!).
It isn’t meant for sending unsolicited emails (MailChimp es genial para esto).

But for us it did exactly what we needed – Drip Marketing. After a month, we are continuing to enjoy its simplicity and functionality.

Curiosamente, probablemente nos hubiéramos quedado con Infusionsoft, pagando sus tarifas más altas, had they been responsive. After not receiving responses to requests for a phone call for over a month – it was time to make a change. Below you can see our modification to their “perfect customer flow” which shows what they forgot. Your existing customers are your most important customers.

Embudo de marketing
Entregar - Satisfacer - Repetir

Infusionsoft does a great number of things and I personally know people who are making it sing. But without having a certified expert on staff, I’m not sure how well it maps to small businesses these days. Drip has a fabulous laser-like focus for what we needed at a great price.

Si hay alguna herramienta que encuentre que funcione para usted, ¡envíela haciendo comentarios!

* No estamos compensados ​​de ninguna manera por Drip para este blog!

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Teléfono: 858-627-9700
Fax: 858-627-9702
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9123 Chesapeake Dr.
San Diego, CA 92123
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sales@telaeris.com